ISABEL VIANEZ

Develop and execute comprehensive social media and content strategies for a diverse client portfolio, driving enhanced online presence and engagement.

Strategically plan, launch, and optimize Meta Ads campaigns, consistently achieving client objectives and maximizing return on ad spend (ROAS) within defined budgets.

Serve as the main point of contact for clients, ensuring clear communication, seamless project delivery, and strong relationship management.

Collaborate cross-functionally with creative and account management teams to conceptualize and implement innovative digital marketing campaigns.

Monitor and analyze campaign performance data, providing actionable insights and recommendations for continuous optimization and strategic refinement.

Directed end-to-end social media content lifecycle, from creation and publishing to performance reporting, optimizing audience reach.

Provided expert guidance on email marketing strategy, audience segmentation, and content planning, enhancing subscriber engagement.

Contributed to the development and implementation of the company's overarching digital marketing strategy, aligning social efforts with business goals.

Designed and implemented comprehensive social media and influencer marketing strategies, significantly boosting brand visibility and engagement.

Managed the creation of monthly content calendars and strategic video content plans, ensuring consistent brand messaging and audience relevance.

Cultivated and managed key brand partnerships and influencer collaborations, expanding market reach and promotional impact.

Analyzed campaign performance metrics, delivering regular reports and actionable recommendations to optimize future marketing efforts.

Managed social media presence for multiple international brands across Portugal, Spain, and Italy, tailoring content for regional audiences.

Planned and coordinated comprehensive content calendars and targeted paid social campaigns, aligning with brand objectives across diverse markets.

Monitored campaign performance, audience sentiment, and engagement metrics across multiple markets, providing critical insights.

Generated regular performance reports and strategic recommendations, informing data-driven content and campaign optimizations.

Formulated and executed social media strategies that significantly strengthened brand awareness, boosted engagement, and directly supported commercial objectives.

Developed and adapted engaging content based on deep audience insights and real-time campaign performance data, maximizing relevance and impact.

Collaborated effectively with wider marketing teams to ensure brand message consistency and synergy across all digital channels.

Oversaw comprehensive social media activity for a diverse portfolio of client accounts, ensuring brand alignment and growth.

Developed strategic content plans, fostered vibrant online communities, and provided robust support for social media campaigns.

Successfully enhanced clients' online presence and engagement by delivering compelling and relevant content strategies.